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| Viral Marketing Success Stories - Cadbury Schweppes Gorilla - Tuesday, February 03, 2009 What is Viral Marketing? Basically, it is good old fashioned "word of mouth" that with the help of our Media rich world, spreads rapidly like a virus.
In this Article read about how Fallon London created a highly successful Traditional (TV, Cinema, Billboard etc) & Internet Viral Marketing campaign, called the Glass and a Half Full Productions, for Cadbury Schweppes. The first campaign, featured the drumming Gorilla. read more ... |
| Viral Marketing Success Stories - Sophie Merry & Etam Jeans - Wednesday, February 04, 2009Irish Art student Sophie Merry little thought, when she filmed herself dancing to Daft Punk outside her friend Billy's back door on a dark winter's night in Dublin, that she would end up as the face of the French Fashion brand Etam. |
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