What is Viral Marketing? Basically, it is good old fashioned "word of mouth" that with the help of our Media rich world, spreads rapidly like a virus. 

In this Article read about how Fallon London created a highly successful Traditional (TV, Cinema, Billboard etc) & Internet Viral Marketing campaign, called the Glass and a Half Full Productions, for Cadbury Schweppes. The first campaign, featured the drumming Gorilla.

Irish Art student Sophie Merry little thought, when she filmed herself dancing to Daft Punk outside her friend Billy's back door on a dark winter's night in Dublin, that she would end up as the face of the French Fashion brand Etam.